Our Story 

Sailaway Dress Company began five years ago cross legged on the floor on Sanju’s beach side shop in Goa. Our founder Holly had been touring with her band in India when a dress caught her eye.  The feminine cut, the rich colours and light silky feel of the fabric left her feeling like a total goddess, and, after wearing it for everything from jungle treks to weddings she realised these dresses were as versatile and unique as the women wearing them.

After gathering some savings, Holly headed back out to work closely with the tailors she'd met on that first trip and started Sailaway Dress Company, named in honour of that traveling spirit that lead to finding the dresses in the first place. 

Since then the business has worked loyally with a handful of independent family businesses across India to create unique dresses from off cuts of fabric, reducing the effects of fast fashion one dress at a time. Our founder Holly visits our tailors every year, upholding fair wages and comfortable conditions to ensure the team enjoy making dresses as much as we do sharing them with you. 

We are super passionate about aligning business with our core values and regularly donate a percentage of sales to charities close to our heart that support training disadvantaged women and their families and caring for Indian street dogs. You can check out Ladli’s incredible work supporting the independence of families in Jaipur here.

Alongside our evergreen online store, we create pop-ups across the UK at festivals and one-off events. The Sailaway community grows every year, from professional surfers to conservationists to full times mums, and the dresses have been part of life’s most memorable moments trekking through jungles, rocking New York Radio City’s legendary stage and even walking down the aisle.  One thing is for sure, their feel good factor is sewn in at their ethical creation, turning heads and raising smiles wherever they go. 

We would love to hear from you, where you take yours, any suggestions you may have or festivals that require a rocking Sailaway pop up. Do drop us a line on sailawaydresscompany@gmail.com

Right: Sanju & Lucky, our beloved tailors creating our beach dress range in Goa